Our Story
For many years we have been advocates of raw feeding. We have seen the beauty and benefits first-hand and what it has done for our beloved dogs. We wanted to know what was in our dog’s food as we were not happy with the commercial diets being offered. We wanted our family pets to really thrive and the key to this was the best natural ingredients that we could find. We used to dedicate a Sunday in every month to making our dog’s food with freshly sourced natural ingredients.
Very soon people started to comment on how shiny our dog’s coats were, and how healthy they looked, no doggy smell and the best part was the small poops. While others would walk along, swinging a rather large bag of poop, that could to all intense and purposes, could probably be used as a weapon in self-defence, we would have the tiniest, lightest poop of all!
Our dog’s never suffered from the skin and digestive problems that seem to be associated with a dry food diet. Soon family and friends started to ask us to make food for their dogs and so they say the rest is history.
Our ingredients have been chosen to maximise nutrition and for all of the health benefits they provide. We are really proud of what we have achieved.
In October 2016, we opened our very first “Embark On Raw, Natural Dog and Cat Food Store”, we now offer the very best in raw feeding and natural treats and are proud stockists of not only our own Embark On Raw brand but also Natural Instinct, Benyfit Natural, Albion, Paleo Ridge, Nutriment, Prodog Raw, Henley Raw, Natures Menu, Nurture Them Naturally, and Purrform. We are now one of the biggest and most experienced one-stop raw feeding stores.
In September 2021, we opened “Embark On Wellbeing Pet Hub & Spa” which offers vet nurse services, wellbeing checks, pet grooming and a self-service dog wash, so in the spring of 2022 we placed our services under the care of Embark UK Group Ltd.
When you Embark On Raw, you embark on a journey that you will never look back on, and as feeding raw has become our passion, we love to help in any way we can and share our knowledge with you.