Our Story
For many years, we’ve been strong advocates of a raw food diet, witnessing the beauty and benefits it brings to our beloved dogs first-hand. These positive changes only deepened our concern about what went into our dogs’ food, as commercial diets simply didn’t meet our standards. Ensuring our pets could truly thrive became our top priority. We believe the key to their health lies in sourcing the best natural ingredients.
After lots of research, we began feeding our own pets homemade food, and the results were remarkable. It wasn’t long before people began commenting on how shiny our dogs’ coats were and how healthy they looked. There was no unpleasant doggy smell, and, best of all, the poops were much smaller. While others struggled with large, heavy bags of waste, we were left with the tiniest, lightest poop of all.
Our dogs never suffered from the skin and digestive problems often associated with a dry food diet. Soon, family and friends began asking us to make food for their dogs. They say the rest is history.


Empowering Pet Health and Care
Our ingredients are carefully selected to maximise nutrition and harness all the health benefits they provide. We take great pride in what we’ve achieved.
In October 2016, we opened our first “Embark On Raw, Natural Dog and Cat Food Store,” and since then, we’ve expanded our offerings. We now provide the very best in raw feeding and natural treats. We’re proud to stock our own Embark On Raw brand, alongside trusted names such as Natural Instinct, Benyfit Natural, Albion, Paleo Ridge, Nutriment, Prodog Raw, Henley Raw, Natures Menu, Dougie’s, Poppy’s Picnic, and Purrform.
In September 2021, we launched the “Embark On Wellbeing Pet Hub & Spa,” where we offer professional dog grooming and a self-service dog wash. In the spring of 2022, we entrusted the care of our services to Embark UK Group Ltd.
When you Embark On Raw, you embark on a journey that you will never look back on, and as feeding raw has become our passion, we love to help in any way we can and share our knowledge with you.